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Canary is more than a brand — it’s a call to awareness and action. Our mission is to ensure that truth and important global issues are seen, shared, and understood across all of our platforms. We believe in freedom, equality, and the right to resist injustice, and we use art, media, and storytelling to amplify voices that are too often ignored. That’s why we proudly donate at least 20% of our profit to the American Civil Liberties Union (ACLU), supporting the defense of civil rights and liberties for all people across the United States.

The phrase “canary in the coal mine” evokes an image of a small bird serving as an early warning system—bravely alerting miners to invisible dangers before catastrophe strikes. Philosophically, the canary represents those who speak up, stand out, and carry uncomfortable truths forward. Just as the canary once risked its life to protect others, today’s activists, artists, journalists, and everyday citizens act as modern canaries—raising alarms when freedom, equality, and justice are under threat at home and around the world.

Inspired by the resilience of those who refuse to stay silent, we create bold visuals and messages designed to cut through the noise. When you wear our gear or engage with our content, you’re not just making a statement—you’re helping spread truth, spotlight critical global issues, and support the ongoing fight for civil rights.

ACLU

The ACLU is a nonprofit, nonpartisan organization founded in 1920. Its mission is to defend and preserve the individual rights and liberties guaranteed by the U.S. Constitution and laws.

From fighting for free speech and racial justice to protecting voting rights, immigrants' rights, reproductive freedom, and LGBTQ+ equality, the ACLU works through litigation, advocacy, and public education to ensure freedom and justice for all.

Learn more at aclu.org.